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If you’ve got experience working
in a call centre or reception then setting up a home answering service might be
an easy and interesting way to earn a living.
What's
involved?
Essentially, an answering service
is a business which takes down messages for its clients. Clients could be any
small business you could possibly think of – restaurants, hotels, telesales
companies, estate agents, modelling agencies… The list could go on. Although the
main idea of an answering service is to simply take down messages, there are
plenty of services a business like this could offer, such as appointment
setting, telesales or an order taking service.
Ideally, you should have
sufficient experience working over the phone; and your telephone manner should
be impeccable. The main selling point of your business will be your voice so
it’s essential that your grammar is perfect and your dictation is clear and easy
to understand.
The amount you make from this can
really vary. You can’t expect to make any real money from this until you have an
established client base, and to make a serious income, it’s probably essential
that you hire staff to take on the extra work. Companies that run professional
call centres dedicated to answering services can charge anything from a one off
99p charge per call to a £100 monthly subscription and a charge per
minute. When first starting out, it’s doubtful you’ll be able to charge this
much and by offering your services cheaper you have an edge on your competitors.
If you’re normally in the house
all day then it’s a nice little earner, but if you have to be out and about a
lot of the time it’s not going to work for you. You need to be able to answer
every call so you can’t just nip out to the shop for a pint of milk, and toilet
breaks might get a bit tricky sometimes! If you have small children or a dog
this might also be a bit of a pain, because you’ll need absolute silence when
answering all calls. It’s important to not rely on this as your main source of
income for the first few months as customers can be difficult to find and it
might not bring in enough money on its own.
Step by step
guide
Step 1 – setting up
your office
Once you’ve decided to take the plunge and
start your own answering service – you need to start thinking about setting up
your office. You will need a computer with a broadband connection
BT Broadband
Talk 2 with Broadband
so you can forward messages via email. Technically, when starting
out, you’ll only need one phone line. However, if you’re planning on making an
income from this business venture then you will need to install an extra two or
three phone lines to ensure you can answer every call. The best idea is to speak
to your current call supplier and explain to them what your plan is – you might
be offered special business rates for calls or deals on getting extra lines
installed. You’ll also need a good supply of office
stationery to keep you going – you don’t want to be caught without
a pen while you’re taking down a message! Take a look at our article about buying office
stationery to find the cheapest suppliers. A comfy chair might be a valuable
asset also!
Other than your stationery, computer and
phone lines – there’s not much else you need to worry about in regards to
setting up your office. A fax machine is a really handy thing to have, but it’s
possible to work without one. If you ever decide to expand the business it’s
something you’ll definitely need.
Step 2 – deciding on
your services
Because there are so many answering services
offering so many different services, you need to carefully think about what
you’re going to provide for your clients. Here’s a list of services you could
provide:
- An incoming message service for both
business hours, and out of business hours.
- A complete answering service where
customers believe they are calling the client’s office.
- An order taking service where people call
in to buy the client’s products.
- A call forwarding service where the
business forwards calls to you only when their staff leave the office
- A message delivery service where you not
only take messages, but you also call people for your client
- A voice mailbox service where you have
phone lines that record messages, but also you call people for your client
- An appointment setting service, where you
call a list of individuals given to you by the client to set up appointments for
whatever purpose the company needs.
Think about which of these services you’re
experienced enough to offer – the more the better. If you don’t feel you’re
confident enough to provide more than one or two of these then market yourself
as specialising in the services you can provide.
Step 3 – researching
the market
After deciding which service your company is
going to offer – you need to decide on the kind of businesses to offer your
service. If you’ve had years of experience in a particular sector then it’s
probably the best idea to go for companies that deal in that area of work. If
you’ve not got any specialist knowledge then think about something you’d enjoy
listening about day after day. If you’re not dealing with something that’s even
mildly interesting then the job could become really tedious after a very short
amount of time.
Next you need to think about whether or not
these companies would need an answering service. If you’re in any doubt then do
a quick ring around and ask them if they’d consider using one, or if they
already do.
Find out what other companies doing the same
thing charge for their services. The more competitive your rates are – the more
likely people are to choose your company. It’s essential that you work out your
costings before you work out your rates. You need to think about phone bills,
stationery and equipment costs, increased utility bills etc. and work out how
much you will have to make per hour to make a reasonable profit.
Step four – insurance,
tax and registering the business
As far as insurance is concerned, if you
don’t have employees you’re pretty safe; although it may be worth checking with
your broker to see if your home is still insured while you’re working from it.
If you do need to upgrade your insurance then use our price
comparison table to get the best deal. Registering your business is pretty simple, and
free – but if you don’t get it done within three months then can be fined.
Simply print out a form from the HMRC website, fill it in and print it off.
You’ll be required to fill in a self-assessment tax form every year but until
you start earning over £64,000 a year you won’t have to pay VAT. Once you’ve
registered your business with the HMRC – they’ll keep you updated on any legal
info you need.
Step five – getting clients
Finding clients
will be the hardest part of the business. There are hundreds of ways you can
advertise yourself and some will be much more effective than others. There’s no
proven method of developing your client base, but once you’ve got going then
word of mouth will probably carry you along. Initially, you could try calling up
a list of businesses in the phone book to see if they require your service. Have
your sales pitch ready with your rates, be sure to tell them why they should
choose your service over anyone else – and let them know of all the benefits
relating to having an answering service; this is where al your research will
come in real handy!
Useful information
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